Guardant Health reached out to simplify their complex suite of liquid and tissue biopsy testing kits used to detect cancer. I created a branded house that emphasizes the equity of the parent brand. I ensured that each sub-brand had a consistent experience, closely aligning them with the parent brand’s name and visual identity. Then, I developed a campaign that promises more time—more time for doctors to treat patients, more time for better patient outcomes, and more time for patients to make new memories.
