As the graphic designer for Pitney Bowes' global marketing campaign, the goal was to create eye-catching, cohesive designs that would boost brand recognition and keep things consistent across all platforms. The challenge was to come up with a visual style that reflected the brand's values while being flexible enough to work in different markets around the world. The designs had to feel credible and professional, but also stand out from the competition. This meant designing everything from logos and ads to social media posts and presentations, all tied together with a consistent, globally appealing look.
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